One of my writing projects for Glimpse is going to be about – for lack of a better word – Urban Americana, and the whole lumberjack aesthetic that was considered painfully hipster a few years ago but which, while it may not have completely shed the baggage of the H-word, is hardly avant-garde and at best modestly ironic today.
There were so many bits to this aesthetic, from gourmet pickles to rockabilly tattoos to Green Bay Packer beards, that I wasn’t really sure how to get at it for a long time. There were too many parts to it. As I tried to define this aesthetic as best it can be defined though, I kept coming back to texture.
This is a microscopic concern, but the more I think about it the more I find it everywhere. In getting back to American roots, in going country, in going home-made and artisanal, there is always the question of texture. Nothing should ever be smooth or polished. Whether it’s your beard or your flannel or your kicked-in leather boots or your woolen cardigan, there is always texture. This is not a sleek, minimalist aesthetic. This is coarse and rough and homespun.
My local cafe, Swallow, happens to be a perfect case in point, which is why I’m sitting in it blogging, instead of doing so from my apartment, maybe 100 metres away. Looking around this cafe, I see nothing but texture. The floorboards are worn wood. Naked light bulbs hang from bent metal fixtures in front of exposed brick walls. A rusted steel dolly leans against the wall, serving no purpose other than to highlight that half the furniture here looks like it was pilfered from an old train station. The tables are made of old wooden crates (or are strategically designed to look like they were); they are mounted on chipped iron legs. Antique lamps lean over rough-hewn wooden benches. A few chairs at the back look like they were purloined from a cinema, before cinemas became all plastic.
The guy in front of me, hunched over his macbook is wearing red flannel and sporting a modest beard. At the next table – the long one – there are two more beards, another item of flannel, suede boots, canvas bag and a moleskine. A guy just walked out; beard, wool cardigan, wool hat scuffed hiking boots.
Not everyone is bearded nor enflannelled. I haven’t said a word about the girls yet, and that makes me wonder if this whole skew on the hipster aesthetic is, if not a predominantly male thing (which I don’t think it is), certainly reaching its quintessence in a kind of lumberjacky, fishermany figure. A grizzly woodsman, out in nature (not that there is any nature around here, unless you count bed bugs).
The guy in front of me just put down his book; it’s Fire from the Mountain by Omar Cabezas, a Sandinista that fought up in the Nicaraguan highlands. Another wild man of the woods, though perhaps a little less stylised than the wild men of Brooklyn.
I’m banking my article on the fact that this whole thing runs more than surface deep. But for all strategic coarseness of this place, the glaring coontradiction is that there are 11 laptops open in the room, every single one of them a Mac, every single one of the them smooth and sleek. Mac hasn’t bought out an untreated timber carry case yet, although it’s probably only a matter of time before macbooks start sprouting hide and antlers too.
PS… they just started playing Johnny Cash.




November 21st, 2011 at 5:12 pm
What’s your article going to be about, more specifically? I hadn’t realized you’d been chosen for Glimpse- that’s pretty amazing. Good on you!
PS I actually really miss that lumberjack version of texture. Rough wood and rusting metal and whatnot. Here it’s all polished and shiny or crumbling concrete. No Johnny Cash.
November 22nd, 2011 at 10:51 pm
Yeah I have to say, I like the lumberjack thing too. I mean it didn’t make much sense when it turned up in Mexico, but up here it’d definitely in its natural habitat.
The articles are about… I’m not sure I’m ready to go into detail yet, but I’m drafting at the moment and I’ll be fiddling with the ideas here for the next couple of weeks. Stay tuned.
November 27th, 2011 at 7:03 pm
Totally true. I love texture…it’s why I bought an old home (my oversized windowsills have been worn with time into a distressed snakeskin like pattern) and it’s how I put together outfits (a merino lace skirt with a spun cotton tee with a fitted leather jacket, for example). You hit the nail on the head here, my friend.
December 7th, 2011 at 9:21 am
Really interesting. I am looking forward to reading what these thoughts produce.
December 7th, 2011 at 12:11 pm
[...] of place that is still into weird traditions and might attach some value to antlers. They also have a lot of texture, and seem like they might be interesting to touch. They’re also a bit edgy because [...]
December 15th, 2011 at 12:20 pm
[...] digging about New York for instances of folksy Americana, I planned to check out a few festivals. Taste of Williamsburg, the Chili Pepper Fiesta, the Hard [...]
December 16th, 2011 at 12:45 am
Love how the photos add to your words here. And love the focus on texture: Creaky wooden floors. Rough brick walls. This cafe looks like a place I’d love to sit in for a while.
December 17th, 2011 at 5:47 pm
[...] at that rugged beard. Look at that jaunty headwear. Look at that ironic pipe (sorry to say I’ve largely missed the [...]
December 18th, 2011 at 8:12 am
Fabulous post. That top photograph says it all.